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Pure Canvas Primer Hydrating
Improves and extends the wear of makeup while providing instant and overtime hydration.
4.7
Rated 4.7 out of 5 stars
4.7 Stars (183 Reviews)
Regular price
£38.00

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Key Benefits
16-Hour Extended Wear: Helps makeup stay vibrant and fresh up to 16 hours
24-hour Hydration: Provides long-term hydration to protect skin’s barrier function instantly and overtime
Plumps and Smooths Skin: Instantly reduces the appearance of fine lines and wrinkles

Key Ingredients
Skin Perfecting Complex: An exclusive blend of rose extracts that work to moisturize, protect and smooth skin.
French Mineral Water: Mineral-enriched water sourced from France known to decrease dullness
Glycerin: Attracts moisture to the skin for flawless makeup application

Clinical Claims
  • 97% agree that the primer makes the skin feel soft and supple*
  • 91% agree that the primer helps skin stay moisturized all day*
  • 91% agree primer improves the quality of makeup wear*

*After 3 weeks of consumer testing on 30 women using Pure Canvas Primer 

Apply after skincare. Gently massage a dime-sized amount onto skin with fingertips. Follow with Tinted Moisturizer or Foundation.

WATER (AQUA/EAU), GLYCERIN, BUTYLENE GLYCOL, CAPRYLIC/CAPRIC TRIGLYCERIDE, PYRUS MALUS (APPLE) FRUIT EXTRACT, ISODODECANE, NEOPENTYL GLYCOL DIHEPTANOATE, PPG-51/SMDI COPOLYMER, ROSA CENTIFOLIA FLOWER EXTRACT, ROSA MULTIFLORA FRUIT EXTRACT, RHODODENDRON FERRUGINEUM EXTRACT, SEA WATER (MARIS AQUA/EAU DE MER), PHENOXYETHANOL, POLYURETHANE-35, SORBETH-30 TETRAISOSTEARATE, AMMONIUM ACRYLOYLDIMETHYLTAURATE/VP COPOLYMER, ETHYLHEXYL OLIVATE, DIPROPYLENE GLYCOL, LINOLEIC ACID, PHOSPHOLIPIDS, PHYTOSTEROLS, SORBITAN SESQUIISOSTEARATE, ACRYLATES/BEHENETH-25 METHACRYLATE COPOLYMER, XANTHAN GUM, PPG-8-CETETH-20, GLYCERYL ACRYLATE/ACRYLIC ACID COPOLYMER, SODIUM HYDROXIDE, SQUALANE, METHYLPROPANEDIOL, TETRASODIUM EDTA, SODIUM CITRATE, CITRIC ACID, CAPRYLYL GLYCOL, MICA, PHENYLPROPANOL. +/- (MAY CONTAIN/PEUT CONTENIR) IRON OXIDES (CI 77491, 77492, 77499).

30ml

Pure Canvas Primer Hydrating

Pure Canvas Primer Hydrating

Reviews & Questions

4.7
Rated 4.7 out of 5 stars
Based on 183 reviews
Total 5 star reviews: 133 Total 4 star reviews: 44 Total 3 star reviews: 3 Total 2 star reviews: 1 Total 1 star reviews: 2
183 reviews
  • Verified R.
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Worth every penny. Would buy again!

    (This review was collected as part of a promotion). This product works really well for my skin. Applied it under my make up and it was a game changer. My foundation looked smooth and hydrate, no cakey at all.

  • Verified R.
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Beautiful Base for Dry Skin

    (This review was collected as part of a promotion). I use this as I would for any primer after moisturizing and I feel like it locks in moisture and still looks good with my matte products without it feeling cakey or dry. Love it!

  • Verified R.
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    All time favorite primer!

    (This review was collected as part of a promotion). All time favorite primer! This primer is extremely hydrating and keeps my makeup lasting all day. Being a flight attendant, the air really dries out my skin! This primer not only has made a huge impact in the hydration of my skin but also has my makeup looking great after a 10 hour workday. Would definitely recommend!