Watercolor Makeup: The Dreamy Beauty Trend This Spring

If you've ever been captivated by the soft, blended colors of a watercolor painting, get ready to fall in love because that same dreamy, ethereal beauty is now one of the biggest trends in makeup this season. Watercolor makeup is all about soft washes of color, seamless blending, and a fresh, romantic aesthetic. Picture airy pinks, sheer lavenders, and delicate corals melting effortlessly into your skin perfect for spring

What Is Watercolor Makeup?

Think of watercolor makeup as the beauty world’s answer to effortless artistry. It’s a soft, diffused approach to applying color—nothing too harsh, nothing too structured. Unlike bold, graphic makeup styles, this trend embraces translucency and fluidity for a natural glow. Instead of crisp lines and heavy pigments, watercolor makeup is all about seamless blending—letting colors melt into one another for a dreamy, barely-there finish. 

How to Get the Watercolor Makeup Look

1. Start with a Fresh, Glowy Base 

The key to nailing this look is luminous, healthy-looking skin. Start by prepping with Pure Canvas Primer Illuminating to add radiance to your skin. Then keep your skin plump and dewy all day long with Tinted Moisturizer Natural Dewy.

2. Stick to a Creamy Blush 

Powder formulas can feel a little too heavy for this trend, so stick to creams, gels, and liquids instead. For that signature watercolor flush, dab on Tinted Moisturiser Blush in Southbound with your fingers or a damp beauty blender. The goal? A soft, diffused effect that looks like it’s part of your skin, not sitting on top of it.

3. Add a Radiant, Creamy Highlighter

Keep the glow going with RoseGlow Liquid Highlighter. Simply tap a few drops onto the high points of your face—cheekbones, brow bones, and even the cupid’s bow—for a soft, radiance that blends seamlessly into your watercolor makeup.

4. Apply A Monochrome or Soft Gradient Eyeshadow Color

Keep things cohesive by using similar color families across your eyes, cheeks, and lips. For a beautifully blended eye look, swipe on RoseGlow Caviar Stick Eye Shadow in a dreamy pink (Strike A Rose) or Caviar Stick Eye Shadow in a soft purple lilac (Amethyst) across your lids. Use a fluffy brush to softly blur the edges—like a watercolor painting coming to life. 

5. Softly Set Your Look

A big part of watercolor makeup’s charm is its natural, dewy finish. Instead of mattifying everything down, let your skin’s radiance shine through. Lightly set only where needed with Translucent Loose Setting Powder.

6. Apply A Soft, Dreamy Lip Gloss to Tie it All Together

A sharply defined lip can feel too structured for this look, so keep it soft and effortless. Instead of lipstick, use a lip gloss, like Laura Mercier's Lip Glacé in a sheer pink (110 Macaron) for a dreamy, watercolor effect.