"Unrecognizable Makeup" How to Achieve the Look

February 06, 2025

"Unrecognizable Makeup" How to Achieve the Look

TikTok is full of viral beauty trends, and one that’s taken over the platform is the “unrecognizable makeup” trend—a challenge that pushes boundaries, transforms routines, and celebrates bold, dramatic looks. Unlike the natural, minimalist makeup styles that have dominated in recent years, this trend is about turning up the intensity and stepping into a completely different version of yourself. It’s no wonder it’s captivating creators and inspiring a new wave of creativity for 2025.

What Is the Unrecognizable Makeup Trend?

The goal of this trend is simple: use makeup to create a look so transformative that it’s completely different from your everyday appearance. Think full glam, bold lips, and daring eye looks. The trend has roots in the maximalist beauty era of 2016, evoking nostalgia for techniques like baking, sharp winged eyeliner, and dramatic lashes. TikTok creators like Bella Anderson are delivering jaw-dropping transformations with high-contrast contouring, vibrant eyeshadows, and perfectly sculpted brows that bring this trend to life.

How to Create Your Own Unrecognizable Look

Experiment with products and techniques you wouldn’t normally use. Opt for a bronzer to enhance your contour, or try a bold shimmer eyeliner for dramatic eyes. Want to go even further? Experiment with lip liner to adjust your shape and size, or try a striking lip color that pushes your comfort zone. The key is to be creative, take risks, and enjoy the process of discovering a new side of your beauty routine.

Achieve the Look with Laura Mercier

Elevate your transformation with these Laura Mercier essentials:

  1. Prime – Begin with a smooth, flawless canvas using Pure Canvas Hydrating Primer to hydrate and prep your skin for long-lasting makeup.
  2. Foundation – Apply the Real Flawless Weightless Perfecting Waterproof Foundation for long-wearing coverage and a healthier-looking complexion.
  3. Conceal – Pair the foundation with the Real Flawless Weightless Perfecting Serum Concealer to cover imperfections, brighten skin tone, and reduce fine lines on your eye.
  4. Bronze - Get a healthy glow from within using the creamy Tinted Moisturizer Bronzer to bring warmth to your skin.
  5. Blush - Bring life and color back to your face with the Tinted Moisturizer Blush for a flushed glow.
  6. Set – Lock in your transformation with the iconic Translucent Loose Setting Powder Ultra Blur, ensuring your unrecognizable look lasts all day.
  7. Eyes - Create a chic eyeshadow look with Caviar Stick Eye Shadow, then transform your lashes using the Caviar Extravagant Mascara for 3x curl and lift.
  8. Lip - For bold, dramatic lips, first line them using the Caviar Perfecting Lip Liner to prepare your lips for color, then go in with the Caviar Smoothing Matte Refillable Lipstick for velvety matte lips that plump. We love shades Scarlet Velvet for a dramatic red, or Pink Tulle, for a mauvey pink.
  9. Set (again) - Lock in your transformation with a setting spray of your choice for all day wear.

 

With our expertly crafted formulas, achieving the unrecognizable makeup trend has never been easier. From a flawless base to bold, statement-making finishes, each product is designed to help you embrace transformation with confidence. So go ahead—unleash your creativity, experiment fearlessly, and let your makeup tell a whole new story.

Pure Canvas Primer Hydrating View 1
Pure Canvas Primer Hydrating View 2
4.7
Rated 4.7 out of 5 stars
4.7 Stars (137 Reviews)

Pure Canvas Primer Hydrating

Improves and extends the wear of makeup while providing instant and overtime hydration.

Regular price
£38.00
Bestseller
Real Flawless Weightless Perfecting Waterproof Foundation View 1
Real Flawless Weightless Perfecting Waterproof Foundation View 2
1C2 Chiffon
32 Shades
4.4
Rated 4.4 out of 5 stars
4.4 Stars (578 Reviews)

Real Flawless Weightless Perfecting Waterproof Foundation

Weightless, Waterproof, 12 hour long wear, Buildable coverage, Fade proof.

Regular price
£40.00
Bestseller
Real Flawless Weightless Perfecting Serum Concealer View 1
Real Flawless Weightless Perfecting Serum Concealer View 2
1C1
22 Shades
4.7
Rated 4.7 out of 5 stars
4.7 Stars (1,051 Reviews)

Real Flawless Weightless Perfecting Serum Concealer

Buildable coverage, natural finish and long-lasting, waterproof and crease-proof wear.

Regular price
£28.50

New
Tinted Moisturizer Bronzer View 1
Tinted Moisturizer Bronzer View 2
01 Sunshine
6 Shades
4.5
Rated 4.5 out of 5 stars
4.5 Stars (43 Reviews)

Tinted Moisturizer Bronzer

12HR of hydration, Buildable coverage, Non-Comedogenic.

Regular price
£28.50
Bestseller
Tinted Moisturizer Blush View 1
Tinted Moisturizer Blush View 2
Promenade
14 Shades
4.5
Rated 4.5 out of 5 stars
4.5 Stars (426 Reviews)

Tinted Moisturizer Blush

12 Hour wear, Hydrating, Buildable coverage.

Regular price
£28.50
New & Improved!
Caviar Stick Eye Shadow View 1
Caviar Stick Eye Shadow View 2
Amethyst
15 Shades
4.7
Rated 4.7 out of 5 stars
4.7 Stars (965 Reviews)

Caviar Stick Eye Shadow

Best-selling Caviar Stick now in high-impact Shimmer finishes with a creamy texture that glides on for 24-hour life-proof wear.

Regular price
£28.00

  • Caviar Perfecting Lip Liner

    Caviar Perfecting Lip Liner

    Comfortable non-dragging application for 16HR of flawless wear while remaining feather and water-proof.

  • Caviar Smoothing Matte Refillable Lipstick

    Caviar Smoothing Matte Refillable Lipstick

    A velvety matte lipstick that plumps, smooths and hydrates lips for 16HRs of comfortable wear and high impact color in a single swipe.