Laura Mercier hosted an open casting call this fall, inviting women from all walks of life to apply. After receiving hundreds of applications, we welcomed a select group to our offices for an exclusive preview of our newly enhanced Tinted Moisturizer Natural Dewy. From this inspiring group, we chose our final muses to star in our campaign. Meet Seline, an extraordinary superfan and brand consultant featured in the campaign. Seline values makeup that enhances her natural beauty, helping her feel confident and at her best.
@lauramercier Formulated for flawless while still staying flawlessly you. 🤍Tinted Moisturizer Natural Dewy SPF 30 improves skin tone and texture over time to reveal your most healthy-looking skin. Hear from Seline, a 28-year old brand consultant, on why this new and improved formula is the absolute best she's ever tried.
♬ original sound - Laura Mercier
What is your Tinted Moisturizer shade?
3W Palomino
How long have you been using Tinted Moisturizer?
Years! Ever since I realized it could give me a flawless natural skin look.
Who introduced you to the product?
My mother. Only because I rummaged through her makeup bag as a teen. It was the best discovery I've ever made.
Why did you want to apply to be a part of our campaign?
I care deeply about brands that share the same values that I do, and LM celebrates natural beauty!
How did it feel to be chosen for this campaign?
So honored! What a dream!
Do you have a favorite memory from being on-set?
Cheering on my fellow Tinted Moisturizer girls during every pose. It was so much fun to be in a room full of such diverse women; we were all from such different backgrounds but were celebrating each other from the get-go.
What do you think about the new formula? How is it better?
It's smoother, feels like skincare, and looks like my skin, but blurs any imperfections. I love that the new formula makes my skin look and feel healthier.
What are some of your other favorite Laura Mercier products?
I can't go anywhere without my travel-sized Translucent Loose Powder. I take it everywhere for the touch-ups.